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For eBusiness & Channel Strategy Professionals

Embed Innovation To Sustain Mobile Banking Excellence

January 22, 2016

Why Read This Report

Successful digital banking teams recognize that their jobs aren't done just because mobile banking apps and sites are live. Customer and business expectations set by the mobile mind shift are rocketing upward. eBusiness and channel strategy professionals must experiment and iterate to continuously improve their mobile offerings. This report outlines how digital banking executives and their teams can use the IDEA framework to foster continuous improvement through effective innovation. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy.

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Table of Contents

  • Embrace The IDEA Cycle To Meet Customers' Evolving Needs
  • Embed Innovation To Enhance The Basics And Deliver New Value
  • Recommendations

  • Continuous Improvement Requires Continuous Learning
  • Supplemental Material
  • Related Research Documents

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