Report

Embrace B2B Social And Meet Buyers On Their Terms

Social Selling Helps Restore B2B Buyer And Seller Balance
May 25th, 2016
With
Peter O'Neill
Erna Alfred Liousas
Jacob Milender
and Laura Glazer

Summary

In a digital-first environment where the salesperson is no longer the sole purveyor of information, B2B buyers have more choices around how, when, and where they engage with vendors. Tight collaboration between marketing and sales; executive commitment ar

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