Trends Report

Emerging Markets And Technologies Drive Tech Industry Growth

Forrester's 2012 Tech Industry Predictions

January 26th, 2012
Christopher Mines, null
Christopher Mines
With contributors:
Frederic Giron , Michele Pelino , Andrew Bartels , Frank Gillett , Holger Kisker, Ph.D. , John McCarthy , Sarah Musto , Ellen Daley , Stefan Ried, Ph.D.

Summary

2012 is the year that the performance of emerging markets will be crucial to the growth prospects of the global technology industry. In particular, the top tier of the emerging markets — which we have dubbed the BRICTSAM countries (Brazil, Russia, India, China, Turkey, South Africa, and Mexico) — will add one full percentage point to the growth rate of global tech spending. Overall, we forecast that global IT purchases will grow by 5.4% in 2012 (in US dollars), paced by 11.6% growth in BRICTSAM. In the developed economies, spending growth will be muted (-2% to +6%), as accelerating adoption of new technology solutions in mobility, cloud, is analytics are offset by slow growth in traditional tech categories like hardware and applications suites.

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