Skip to main content

Save or Share this Report

For Customer Insights Professionals

Emerging Markets Overview: India

A Global Consumer Technographics Report

January 2, 2014

Primary author headshot

Authors

Why Read This Brief

With 1.2 billion people, India is the world's largest democracy and second most populated country; it emerged as a major power in the 1990s. It is now the world's fourth largest economy — and one of the fastest-growing ones — and is poised to become a global economic leader. Although the country struggles with serious issues like poverty and inequality, its economic outlook is positive: With a constantly growing middle class, its economic growth is not expected to slow down. This emerging markets overview summarizes metropolitan Indian online adults' social networking behaviors, mobile adoption, financial activities, and online retail behaviors.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

Recommended Research