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Emerging Markets Overview: India

A Global Consumer Technographics Report

January 2, 2014

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Why Read This Brief

With 1.2 billion people, India is the world's largest democracy and second most populated country; it emerged as a major power in the 1990s. It is now the world's fourth largest economy — and one of the fastest-growing ones — and is poised to become a global economic leader. Although the country struggles with serious issues like poverty and inequality, its economic outlook is positive: With a constantly growing middle class, its economic growth is not expected to slow down. This emerging markets overview summarizes metropolitan Indian online adults' social networking behaviors, mobile adoption, financial activities, and online retail behaviors.

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