Skip to main content

Save or Share this Report

For Customer Insights Professionals

Emerging Markets Overview: Indonesia

A Global Consumer Technographics® Report

January 24, 2014

Primary author headshot


Why Read This Brief

Spread across thousands of islands in the Indian and Pacific Oceans, Indonesia is Southeast Asia's biggest economy. With 251 million people, it's the fourth-largest country in the world in terms of population. The economy has enjoyed strong, consistent GDP growth in the past decade, fuelled mainly by domestic consumption. With a constantly growing middle class, this growth is not expected to slow down soon. This emerging markets overview reveals the behavior of Indonesian online adults in the context of social networking, mobile adoption, financial activity, and online retail.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

Recommended Research