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Emerging Markets Overview: Indonesia

A Global Consumer Technographics® Report

January 24, 2014

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Why Read This Brief

Spread across thousands of islands in the Indian and Pacific Oceans, Indonesia is Southeast Asia's biggest economy. With 251 million people, it's the fourth-largest country in the world in terms of population. The economy has enjoyed strong, consistent GDP growth in the past decade, fuelled mainly by domestic consumption. With a constantly growing middle class, this growth is not expected to slow down soon. This emerging markets overview reveals the behavior of Indonesian online adults in the context of social networking, mobile adoption, financial activity, and online retail.

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