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Emerging Markets Overview: Poland

A Global Consumer Technographics® Report

January 2, 2014

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Why Read This Brief

With a population of 38 million, Poland is one of the largest European markets and holds a central position in Europe. In 2004, 15 years after the end of communism, Poland entered a new era when it became a member of the European Union. The economy has enjoyed strong, consistent GDP growth in the past decade. And although the global economic crisis severely affected Europe, Poland is the only EU member state that hasn't gone into recession in recent years. This emerging markets overview summarizes Polish online adults' social networking behaviors, mobile adoption, financial activities, and online retail behaviors.

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