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Emerging Markets Overview: Turkey

A Global Consumer Technographics® Report

December 20, 2013

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Why Read This Brief

Straddling the continents of Europe and Asia, Turkey holds a strategic position in the region. The economy has enjoyed strong growth in recent decades, fuelled by trade and foreign investment. Turkey has a population of around 81 million and is the 17th-largest economic power in the world. Tourism, agriculture, and manufacturing are key sectors, and about two-thirds of its gross domestic product (GDP) comes from the services industry. Turkey is a candidate to join the European Union. This emerging markets overview reveals the behavior of metropolitan Turkish online adults in the context of social networking, mobile adoption, financial activity, and online retail.

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