Emerging Technologies Help Post-Purchase Support Strategies
February 17, 2011
Why Read This Report
In the past six months 32% of US online adults have purchased a product with which they experienced difficulty assembling or using. Emerging technologies including co-browsing, forums, and video have the potential to revolutionize how eBusiness executives provide online post-purchase support. Those who are successful will achieve key business goals including minimizing the cost of returns, encouraging repeat purchases, and supporting brand favorability.
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Table of Contents
- Post-Purchase Product Support Must Be A Key Element Of Online Service
- Approach Emerging Product Support Technologies Strategically
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