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For eBusiness & Channel Strategy Professionals

Emerging Technologies Help Post-Purchase Support Strategies

February 17, 2011

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Why Read This Report

In the past six months 32% of US online adults have purchased a product with which they experienced difficulty assembling or using. Emerging technologies including co-browsing, forums, and video have the potential to revolutionize how eBusiness executives provide online post-purchase support. Those who are successful will achieve key business goals including minimizing the cost of returns, encouraging repeat purchases, and supporting brand favorability.

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Table of Contents

  • Post-Purchase Product Support Must Be A Key Element Of Online Service
  • RECOMMENDATIONS

  • Approach Emerging Product Support Technologies Strategically
  • Related Research Documents