Trends Report

Emerging Technologies Help Post-Purchase Support Strategies

February 17th, 2011
Diane Clarkson, null
Diane Clarkson
With contributors:
Carrie Johnson , Lily Varon

Summary

In the past six months 32% of US online adults have purchased a product with which they experienced difficulty assembling or using. Emerging technologies including co-browsing, forums, and video have the potential to revolutionize how eBusiness executives provide online post-purchase support. Those who are successful will achieve key business goals including minimizing the cost of returns, encouraging repeat purchases, and supporting brand favorability.

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