Advancements in 3D-printing technology stand poised to revolutionize the way mass-produced products are made. With additive manufacturing, a technology-enabled process, manufacturers can accelerate time-to-market, reduce supply chain costs, increase returns on parts, and enable mass customization. Meanwhile, barriers to entry in manufacturing will decrease, allowing new competitors to enter and disrupt markets. CIOs and business technology leaders should read this brief to understand how to gain competitive advantage through additive methods.