Empathetic Content: The Key To Engaging B2B Buyers
Benchmarks Show That B2B Marketers Must Humanize Website Content To Captivate Customers
March 13, 2017
Why Read This Report
Engaging content can catalyze new business opportunities as well as cross-sell and upsell conversations. Nowhere does the struggle to produce compelling business-to-business (B2B) content continue to be more evident than on corporate websites. Most sites scored poorly on our 15-point criteria, and B2B marketers need to adjust their content marketing plans by investing in content that creates interaction and dialogue. This report highlights specific practices that help a company's message stand out and build audience empathy.
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Table of Contents
- B2B Website Content Focuses On The What, Not The Why
- Three Principles To Make B2B Content Better Engage Buyers
- Make Customer Empathy The Centerpiece Of Your Content Strategy
- Supplemental Material
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