Trends Report

Emphasize The Value Of Mobile Services To Keep And Attract Cost-Conscious Consumers

February 26th, 2009
NS
Neil Strother
Seth Fowler, null
Seth Fowler
With contributors:
Michelle de Lussanet , Laura Wiramihardja

Summary

The recession is having an impact on US consumer mobile spending, but most consumers won't be giving up basic services. A majority of US online consumers don't plan to change their mobile spending, but some are taking a closer look at their expenses to rein in their costs. As the recession continues, perceived value will become increasingly important to customer satisfaction. Consumer product strategists should proactively increase their perceived value through more flexible and responsive offers — or risk losing customers to competitors with cheaper plans.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.