Trends Report

Empower Market Insights With The Right Technology

Market Insights Team Need More Than Excel And PowerPoint

February 8th, 2013
Richard Evensen, null
Richard Evensen
With contributors:
Reineke Reitsma , Douglas Roberge , Ryan Morrill

Summary

With ballooning (big) data sources, a need to mine more valuable nuggets from this data, pressure to deliver insights more frequently, and stakeholders that you need to "wow" with deliverables, market insights professionals have reached a tipping point: Manual and basic tools — such as Excel, PowerPoint, and SharePoint — will not allow them to evolve to a higher state of value-add. To progress, market insights professionals need better software tools. In this report, Forrester provides guidance on how market insights professionals should determine and plan their software needs and lays out the types of software tools that market insights professionals should have (or have access to) in order to become sufficiently capable, efficient, and powerful to evolve and support an insights-driven company.

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