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For B2C Marketing Professionals

Enable Operational Efficiency With MRM

February 4, 2019

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Why Read This Report

B2C marketers use marketing resource management (MRM) solutions to effectively manage their money, people, content, and brand strategy. For our Q3 2018 Forrester Wave™ evaluation of MRM, we surveyed 24 customer references about their respective MRM vendors. This report outlines the current state of MRM from the perspective of these end users.

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Table of Contents

  • MRM Proves Its Value
  • MRM Directs Traffic At EMT Intersections
  • MRM Will Continue To Progress
  • Recommendations

  • Invest In The Right MRM Vendor To Fit Your Needs
  • Supplemental Material
  • Related Research Documents

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