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For eBusiness & Channel Strategy Professionals

Engage Customers Through Mobile

Executive Overview: The Mobile eBusiness Playbook

October 27, 2017

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This is the Executive Overview in The Mobile eBusiness Playbook For 2018.

Why Read This Playbook

Digital business professionals face both the opportunity and the challenge of an ever-more-connected consumer. Consumers expect to be able to engage with brands on their mobile devices to get anything they want in their immediate context and moments of need. Forrester calls this the mobile mind shift. This is an update to the report last published in August 2016; Forrester reviews and updates it periodically for continued relevance and accuracy.

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