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For B2C Marketing Professionals

Engage Customers With Mobile Wallet Marketing

What Global Players Can Learn From Asia's Digital Leaders

April 17, 2017

Why Read This Brief

Mobile wallets are gaining attention across the world. While the focus is primarily on payments, Forrester believes that mobile wallets' real power is to generate powerful customer engagement opportunities. This report shows B2C marketing professionals how leading mobile wallets like Alipay and WeChat already create sophisticated customer engagement features throughout the customer life cycle and advises marketers on how to prepare for the upcoming changes in mobile wallets.

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Table of Contents

  • Alipay And WeChat Show Marketers The Future Of Mobile Wallets
  • Alipay And WeChat Wallet Innovations Span The Customer Life Cycle
  • The Mobile Wallet Of The Future Is Closer Than You Think
  • Recommendations

  • Be Prepared To Borrow Mobile Moments From Mobile Wallets
  • Supplemental Material
  • Related Research Documents

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