Trends Report

Engage Customers With Mobile Wallet Marketing

What Global Players Can Learn From Asia's Digital Leaders

April 17th, 2017
Xiaofeng Wang, Principal Analyst
Xiaofeng Wang Principal Analyst
With contributors:
Frederic Giron , Thomas Husson , Diane Deng , Jacob Morgan , Bill Nagel

Summary

Mobile wallets are gaining attention across the world. While the focus is primarily on payments, Forrester believes that mobile wallets' real power is to generate powerful customer engagement opportunities. This report shows B2C marketing professionals how leading mobile wallets like Alipay and WeChat already create sophisticated customer engagement features throughout the customer life cycle and advises marketers on how to prepare for the upcoming changes in mobile wallets.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.