Trends Report

Enhance Your Digital Capabilities With The Digital Maturity Model

March 26th, 2014
Martin Gill, VP, Research Director
Martin Gill VP, Research Director
With contributors:
Carrie Johnson , Rachel Roizen , Alex Causey

Summary

Digital disruptors are tearing up the rule books, and no industry is immune. In response, firms must take a different approach to digital strategy, embedding digital capabilities into the heart of their business, rather than treating digital touchpoints as peripheral add-ons. They must become lean, agile, and digitally savvy. For many firms, this means a fundamental transformation of their culture, their organizational structures, their technology platforms, and their approach to measuring success. Many firms have taken the first step on this journey by consolidating digital functions such as digital marketing and eBusiness under one leader. But as a digital business leader, where do you start? How do you plan your digital business transformation, and how do you know where to focus your efforts? Forrester's digital business maturity model answers those questions. It plots your organizational maturity and helps guide your actions to elevate your digital capabilities. This document outlines the model.

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