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Enterprise Social Networking 2010 Market Overview

April 22, 2010

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  • By Rob Koplowitz
  • with Matthew Brown,
  • Sara Burnes

Why Read This Report

2010 will be a defining year for enterprise Web 2.0. With IBM Lotus and Microsoft attempting to extend dominant positions in collaboration and messaging to social software, a very broad and rich landscape of technology vendors will differentiate to stay relevant in this crowded market. With enterprise social technologies, buyers must now assess vendors pursuing three distinct strategies: commoditization, horizontal and vertical solutions, and integration with adjacent technologies. The trend will drive lower-cost options for many and higher-value purpose-fit options for those that require them.

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Table of Contents

  • Social Technologies Gain Traction In The Enterprise
  • 2010 Will Be The Year Of Differentiation
  • Distribution Model And Strategy Will Influence Your Decision
  • Vendor Strategy Overview

  • Consider 2010 A Key Year In Defining Your Enterprise Web 2.0 Vendor Strategy
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