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For eBusiness & Channel Strategy Professionals

Envisioning The Future Of Omnichannel Commerce

Vision: The Omnichannel Commerce Playbook

December 1, 2017

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This is the Vision report in The Omnichannel Commerce Playbook For 2018.

Why Read This Report

Omnichannel is not a new concept, but B2C, B2B, and even B2B2C companies still struggle to grasp the evolution they need to transform from multichannel to omnichannel. The full spectrum of omnichannel capabilities stretches across four key areas: view of the customer, engagement, fulfillment, and pricing. This report helps digital business professionals understand how and why these areas are separate projects, as well as why these capabilities are all critical to successfully win and retain business from today's digitally savvy consumer.

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