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For B2C Marketing Professionals

Establish A Baseline For Mobile KPIs

Benchmarks: The Mobile Marketing Playbook

February 10, 2014

Why Read This Report

Marketers continue to advance from being mobile novices to approaching mobile strategically. With this maturity comes the responsibility to prove the success of mobile programs. However, in a rapidly evolving landscape that lacks industry and competitive benchmarks, this is no easy task. This report outlines how marketers can leverage dashboard technology to set their own mobile baselines and use them to track and validate performance over time.

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Table of Contents

  • Mobile Performance Baselines Are Elusive But Required
  • The Solution: Benchmark Against Yourself
  • Validate Your Baselines With Internal And External Sources
  • RECOMMENDATIONS

  • Think Outside The Dashboard
  • Supplemental Material
  • Related Research Documents

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