Trends Report

Establish A Digital Acceleration Team

Guide, Inspire, And Educate Local Teams To Enhance Digital Maturity Throughout Your Organization

September 16th, 2014
Martin Gill, VP, Research Director
Martin Gill VP, Research Director
With contributors:
Zia Daniell Wigder , Alex Causey

Summary

As firms expand their digital footprint around the globe, eBusiness executives in central teams face a challenge. Different local market teams have wildly varying levels of digital maturity, requiring different levels of support. Some are hungry for help. Others resist intervention, insisting that they know best. In order to navigate a potentially volatile political landscape, some eBusiness leaders with global scope are building "digital acceleration teams." These shared service teams have a mission to guide, inspire, and educate local market teams to increase their digital maturity by encouraging collaboration, implementing common platforms, and providing specialist resources from a central pool. They don't own the digital P&L — they help local teams maximize their use of digital to drive local revenue. This document examines best practices and tips from leading global practitioners who've established digital acceleration teams.

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