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For eBusiness & Channel Strategy Professionals

European Mobile And Tablet Commerce Forecast, 2013 To 2018

November 5, 2014

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Why Read This Report

Forrester estimates that 49% of online retail, travel, and daily deals sales in the EU-7 (France, Germany, Italy, the Netherlands, Spain, Sweden, and the UK) will be from mobile and tablets by 2018. Tablet commerce will account for a greater proportion of online sales compared with mobile commerce through to 2018. In this report for eBusiness executives, we outline the growth projections for mobile and tablet commerce across Europe and examine some of the drivers and inhibitors that will fuel this growth.

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Table of Contents

  • Mobile And Tablet Commerce Growth Will Accelerate Rapidly
  • Projected Drivers Of Mobile And Tablet Commerce Will Differ
  • RECOMMENDATIONS

  • Mobile Must Support The Overall Shopping Experience
  • Supplemental Material
  • Related Research Documents

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