European Mobile And Tablet Commerce Forecast, 2013 To 2018

November 5th, 2014

Michelle Beeson

With contributors:

Martin Gill , Michael O'Grady , Patti Freeman Evans , Alex Causey

Summary

Forrester estimates that 49% of online retail, travel, and daily deals sales in the EU-7 (France, Germany, Italy, the Netherlands, Spain, Sweden, and the UK) will be from mobile and tablets by 2018. Tablet commerce will account for a greater proportion of online sales compared with mobile commerce through to 2018. In this report for eBusiness executives, we outline the growth projections for mobile and tablet commerce across Europe and examine some of the drivers and inhibitors that will fuel this growth.

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