European Online Retail Forecast, 2012 To 2017
Economic Instability Across Europe Will Do Little To Slow Retail eCommerce Growth
March 13, 2013
Why Read This Report
By 2017, Europeans will spend more than €191 billion online on retail products, and online retail growth will continue to outpace offline growth. As wallet share gradually shifts toward the Web, online sales will become a critical part of the retail economy of many European countries. While most countries will see double-digit growth, some countries, particularly in Northern Europe, will see web sales growth rates slow as online sales in categories like music and movies approach saturation. eBusiness executives in the latter group of countries will enter a new era of competitive tension. They must become more aggressive in developing strategies to secure growth, identifying new sources of competitive advantage and differentiation as they optimize their businesses to serve increasingly web-savvy shoppers in a very crowded market. In this report, Forrester examines the growth rates and underlying drivers of growth across retail eCommerce in Europe from 2012 to 2017.
Already a Client?
Log in to read this document.
Become a Forrester Client
Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.
This report is available for individual purchase ($499 USD).Purchase
Table of Contents
- Web Sales Will Continue To Grow Across Europe
- Don't Take Your Foot Off The Gas Pedal Of Your Online Strategy
- Supplemental Material
- Related Research Documents
Forrester Data Report: Online Retail Forecast, 2016 To 2021 (Western Europe)
January 11, 2017 | Michael O'Grady
Forrester Data Report: Online Retail Forecast, 2016 To 2021 (US), Q4 2016 Update
March 22, 2017 | Susan Wu
Europe's Online Retail Growth Hinges On Customer Experience Improvement
December 19, 2016 | Michelle Beeson