European Consumers Need Multiple Online Payment Methods

Understanding The Diversity Of Payment Behaviors Among Online Buyers
July 15th, 2009
Benjamin Ensor
Edward Kountz
and Brendan McGowan


European online buyers still use a mix of electronic and offline payment methods when purchasing on the Internet. Plastic card (e.g., credit and debit card) payment methods dominate online purchases in most countries, and European online buyers are beginn

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