Report

European Cross-Channel Retail Sales Forecast, 2015 To 2020

Don't Underestimate Your Digital Touchpoints' Offline Influence
July 28th, 2015
With Contributors:
Patti Freeman Evans
Alex Causey
and Nicole Lesperance

Summary

Forrester forecasts that over half of all retail sales in Europe will be impacted by the Web by 2020. These web-impacted sales include both online sales (including mobile and tablet sales) and cross-channel sales, where the sale is completed in-store foll

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