European Online Retail: Adopt A Local Approach

A Solid Understanding Of Customer Expectations And A Localization And Differentiation Strategy Are The Keys To Success Across Europe.
July 15th, 2011
With Contributors:
Patti Freeman Evans
Zia Daniell Wigder
Benjamin Ensor
Sabine Poltermann
Elizabeth Stark
and Myriam Da Costa


Despite some commonality in currency and legislation, there are some notable differences in customer shopping behavior and market trends across the various European online retail markets. eBusiness executives looking to expand their operations into new co

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