Report

European eBusiness Executives Take A Cautious Approach To Daily Deals

Brand And Margin Protection Inhibit Adoption, But Other Approaches Are Emerging
January 18th, 2012
With Contributors:
Patti Freeman Evans
Amelia Martland
and Myriam Da Costa

Summary

Skepticism is the watchword across Europe as eBusiness executives consider engaging with daily deals sites such as Groupon and Living Social. Concerns about brand damage and sales cannibalization are paramount among eBusiness executives' fears. Many of th

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