Europeans Show Little Interest In Contactless Payments

June 26th, 2008

Alexander Hesse

With contributors:

Benjamin Ensor , Lauriane Camus

Summary

Contactless payments are reaching Europe — as shown by numerous trials in different countries and real rollouts in the UK and Austria. We asked online Europeans how interested they are in using contactless payments. We found that only 23% are interested in paying with contactless cards, and no more than 15% are interested in using mobile contactless payments. Interest is higher among people who live in London and Paris, where contactless ticketing is widespread. Product managers launching contactless payments must spark consumer interest by incentivizing early lead users and communicating about the benefits and security of contactless payments.

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