Trends Report

Europe's Financial Comparison Site Jungle

A Diverse Range Of Sites Are Battling To Control Online Product Distribution

September 4th, 2008
AH
Alexander Hesse
With contributors:
Alyson Clarke , Benjamin Ensor , Vanessa Niemeyer, Ph.D. , Lauriane Camus

Summary

Nearly three out of 10 European online financial researchers use personal finance comparison sites today. But there isn't a clear-cut price comparison sector in Europe. Instead, there is a jungle of sites in each market, with different consumer propositions, ownership structures, and business models. Low market entry barriers, existing sites looking for partnerships, and the attractive prospects for comparison sites mean Europe's price comparison sector will become more, rather than less, fragmented in the next few years.

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