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Europe's Online Retail Growth Hinges On Customer Experience Improvement

Highlights From Forrester Data: Online Retail Forecast, 2016 To 2021 (Western Europe)

December 19, 2016

Why Read This Brief

Europe's retailers are in for significant online retail sales growth: By 2021, online sales will constitute 12% of the region's total retail sales. European consumers will research and buy more products and services online, largely thanks to ubiquitous connectivity via multiple digital devices and services such as convenient, cost-effective fulfillment options that directly improve the customer experience. This report provides highlights from Forrester's latest five-year online retail sales forecast for Western Europe.

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