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For B2B Marketing Professionals

Evaluate Your Approach To Successful B2B Content Marketing

Five Areas Create And Deliver More Customer Value

April 13, 2018

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Why Read This Report

To attract attention and build a following, B2B marketers must shift their content marketing from being product-focused to building relationships. This report helps marketers identify the capabilities required — and the gaps that can exist — across five dimensions. When taken together, these help marketers not only attract the right audience but also increase engagement with them across the entire customer life cycle.

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Table of Contents

  • Content Marketing Must Move Past Self-Promotion
  • Valuable Content Marketing Demands Editorial Discipline
  • Recommendations

  • Make Content Marketing Pay Off With A Customer-Centric Viewpoint
  • Supplemental Material
  • Related Research Documents

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