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For B2B Marketing Professionals

Evaluate Your Approach To Successful B2B Content Marketing

Five Areas Create And Deliver More Customer Value

April 13, 2018


Why Read This Report

To attract attention and build a following, B2B marketers must shift their content marketing from being product-focused to building relationships. This report helps marketers identify the capabilities required — and the gaps that can exist — across five dimensions. When taken together, these help marketers not only attract the right audience but also increase engagement with them across the entire customer life cycle.

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Table of Contents

  • Content Marketing Must Move Past Self-Promotion
  • Valuable Content Marketing Demands Editorial Discipline
  • Recommendations

  • Make Content Marketing Pay Off With A Customer-Centric Viewpoint
  • Supplemental Material
  • Related Research Documents

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