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For B2B Marketing Professionals

Evaluate Your Sales Enablement Maturity

Five Core Competencies Increase Sales Effectiveness

November 6, 2018


Why Read This Report

B2B firms are reshaping their sales enablement function to give evolving business consumers a better experience, support sellers more effectively, and reduce the cost of selling to the business. To deliver these results, sales leaders must realign foundational approaches and assess their firm's sales enablement maturity. This report contains an assessment that helps B2B marketing and sales professionals identify gaps in the critical processes and capabilities needed to support a modern sales enablement function.

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Table of Contents

  • The Five Competencies For A Modern Sales Enablement Model
  • Evaluate Your Sales Enablement Maturity Level
  • Recommendations

  • Prepare For Your Next Generation Of Sales Enablement
  • Supplemental Material
  • Related Research Documents

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