Brief: Evaluate Your Search Marketing Programs

August 26th, 2016

Collin Colburn

With contributors:

Shar VanBoskirk , Wei-ming Egelman , Andrew Reese

Summary

Successful search marketers today must increasingly account for how well they help users discover their brands and products across Google, Bing, mobile devices, social media, and nontraditional search engines such as LinkedIn and Yelp. This report includes Forrester's methodology for evaluating the user experience of your desktop and mobile search marketing campaigns.

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This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.