Evaluating The Potential For Mobile Chat To Drive eBusiness Goals
April 25, 2012
Why Read This Report
In the early years of the Internet, online customer service involved the marketing departments writing content for a handful of online FAQs and including a telephone number in the "contact us" section. Today, we look back at that naiveté with amusement. At the same time, we risk doing the same again with mobile strategies. Chat has demonstrated its ability to enhance service, support sales, and improve customer satisfaction. This report will help eBusiness leaders evaluate the potential for mobile chat to drive their goals.
Already a Client?
Log in to read this document.
Become a Forrester Client
Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.
This report is available for individual purchase ($499 USD).Purchase
Table of Contents
- Mobile Chat Offers Potential Benefits To Both Business And Consumers
- Mobile Chat Implementation Requires A Robust Mobile Strategy
WHAT IT MEANS
- Mobile Chat Will Have A Compelling Impact On Mobile Support
- Supplemental Material
- Related Research Documents
The Public Is Still Skeptical Of Federal Digital Customer Experience
February 18, 2016 | Rick Parrish
Executive Q&A: Top 10 NPS Questions Answered For CX Professionals
December 19, 2014 | Maxie Schmidt-Subramanian
Seven Steps To Create And Sustain A Customer-Centric Culture
September 22, 2015 | Samuel Stern