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For eBusiness & Channel Strategy Professionals

Evaluating The Potential For Mobile Chat To Drive eBusiness Goals

April 25, 2012

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  • By Diane Clarkson
  • with Zia Daniell Wigder,
  • Lily Varon

Why Read This Report

In the early years of the Internet, online customer service involved the marketing departments writing content for a handful of online FAQs and including a telephone number in the "contact us" section. Today, we look back at that naiveté with amusement. At the same time, we risk doing the same again with mobile strategies. Chat has demonstrated its ability to enhance service, support sales, and improve customer satisfaction. This report will help eBusiness leaders evaluate the potential for mobile chat to drive their goals.

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Table of Contents

  • Mobile Chat Offers Potential Benefits To Both Business And Consumers
  • Mobile Chat Implementation Requires A Robust Mobile Strategy

  • Mobile Chat Will Have A Compelling Impact On Mobile Support
  • Supplemental Material
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