Trends Report

Every Company Is A SaaS Company

Leading-Edge Firms In All Sectors Are Becoming SaaS Providers To Build Sustainable Competitive Advantage

October 23rd, 2014
Liz Herbert, VP, Principal Analyst
Liz Herbert VP, Principal Analyst
With contributors:
Christopher Andrews , John McCarthy , Arelai Ephraim

Summary

Software-as-a-service (SaaS) has already revolutionized the software world, and now companies outside of the software industry are transforming business models by becoming SaaS providers too. These new SaaS models are the future of customer engagement, particularly for business-to-business (B2B) companies. Leading car manufacturers provide SaaS to collaborate with dealers; healthcare providers deliver SaaS for hospitals and patients; and government entities are creating SaaS solutions to engage with constituents. Why? The age of the customer means that leading organizations must engage with their customers in new ways that deliver better collaboration, more insight, and real-time ability to interact with your organization. But, the move to become a SaaS provider creates new demands on application development and delivery professionals who will be responsible for building and delivering external-facing solutions in this new paradigm. This report will help application development and delivery professionals understand why companies outside of the software industry are becoming SaaS providers. This report will also outline key approaches application development and delivery professionals can take to become a SaaS provider.

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