Report

Every Business Should Master Customer Success Management To Boost Customer Loyalty

Customer Success Management Ensures Customers Get Value
October 17th, 2019
With Contributors:
Amanda Chen
and Shayna Neuburg

Summary

Because customer success management (CSM) was first developed at B2B software-as-a-service (SaaS) companies, many customer experience (CX) pros believe it only applies to a subset of businesses. This is not true. CSM's mission — ensure the customer gets v

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