Trends Report

Propel Your Customer Analytics Evolution With The Right Technology Provider

August 8th, 2016
Brandon Purcell, VP, Principal Analyst
Brandon Purcell VP, Principal Analyst
With contributors:
Srividya Sridharan , Christian Austin

Summary

During the Forrester Wave™ evaluation of customer analytics solutions, we surveyed 38 vendor clients about their vendor partnerships and interviewed 31 of them. We found that customer insights (CI) pros are looking for versatile solutions that they can customize to their specific data and analytical needs. This report focuses on the most important factors in selecting a customer analytics solution, common pain points, and anticipated functionality requirements.

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