Trends Report

Evolve Your Organization Structure To Promote Digital Maturity

March 1st, 2016
Martin Gill, VP, Research Director
Martin Gill VP, Research Director
With contributors:
Shar VanBoskirk , Patti Freeman Evans , Alex Causey

Summary

Digital leaders often ask Forrester, "What's the perfect organization structure?" There isn't one. Many factors, like your firm's geographical scope, go-to-market approach, product and brand strategy, and corporate governance, all influence the answer. While any organizational choice is a tradeoff of efficiency, control, localization, and speed, a firm's digital maturity is a strong bellwether for its "optimal" organization structure. As firms mature, digital leaders adopt one of three common organizational patterns. This report outlines those structures and examines how they both enhance and inhibit digital maturity.

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