The cloud is driving increasingly customer-centric and data-rich services, and this infrastructure shift continues to transform and cannibalize hardware markets. The major technology incumbents must evolve their business models to remain relevant. Enterprise infrastructure and operations (I&O) leaders and CIOs with years of investment in incumbent technology partners must understand the dynamics of this changing vendor landscape. This report helps inform the difficult decisions that lie ahead about how to choose a partner for the next wave of business technology transformation.