Report

Evolving Consumer Attitudes On Privacy

A Technographics® 360 Report: Using Survey, Qualitative, And Social Listening Data
July 28th, 2014
With
Roxana Strohmenger
Andrea Mitchell
Rebecca McAdams
and Ryan Morrill

Summary

The tide of privacy is turning. For the past decade, brands have become increasingly dependent on the collection, analysis, and use of consumer data. With many consumer services now subsidized by personal data, the selling and sharing of consumer data has

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