Executing End-To-End Mobile Services
October 17, 2014
Why Read This Report
Mobile technologies are tactics — not strategies in themselves. Too often mobile services conversations start with "Let's build an app." Instead, decisions like these should only be undertaken once a clear strategy is in place. The goal of using mobile should be to improve customer experiences by offering phenomenal convenience. Mobile tactics — whether a simple SMS or the use of augmented reality to simplify access to consumer reviews — should further these goals of engagement through convenience. This report outlines the best practices of Forrester's solution for eBusiness and channel strategy executives working on their mobile eBusiness strategy. It is an update to the original report of the same name published on May 10, 2012. Forrester periodically reviews and updates it for continued relevance and accuracy.
Already a Client?
Log in to read this document.
Become a Forrester Client
Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.
This report is available for individual purchase ($499 USD).Purchase
Table of Contents
- Mobile Can Drive Direct Sales And Sales Across Many Touchpoints
- Supplemental Material
- Related Research Documents
Understand Social Consumers To Achieve Marketing Success In Asia Pacific
November 22, 2016 | Xiaofeng Wang
The Future Of Messaging Apps
September 19, 2016 | Thomas Husson
Journey Maps And Process Maps And Service Blueprints, Oh My!
September 13, 2016 | Tony Costa