Executive Buyer Expectations — The Bar Is Low

August 1st, 2013

Norbert Kriebel

With contributors:

Bradford Holmes , Michael Shrum , Scott Santucci

Summary

Your buyers have changed and there are some things you should know about them if you expect to get any money out of their wallets. If you are sales, marketing, product, or other leader with responsibility for achieving your company's revenue goals, you should know that your company's meetings with executive buyers are much worse than you think.

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