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For B2B Marketing Professionals

Executive Buyer Expectations — The Bar Is Low

August 1, 2013

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  • By Norbert Kriebel
  • with Scott Santucci,
  • Bradford J. Holmes,
  • Michael Shrum

Why Read This Report

Your buyers have changed and there are some things you should know about them if you expect to get any money out of their wallets. If you are sales, marketing, product, or other leader with responsibility for achieving your company's revenue goals, you should know that your company's meetings with executive buyers are much worse than you think.

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Table of Contents

  • How Often Do Meetings Live Up To Executive Buyers' Expectations?
  • Supplemental Material
  • Related Research Documents