Executive Q&A: Multivariate Testing

March 6th, 2007

Megan Burns

With contributors:

Bruce Temkin , Steven Geller

Summary

Many Web site owners test site designs with real users to prove which ones produce the best results. And more than 75% of them plan to increase their level of testing in 2007. Site owners have two test approaches to choose from — A/B and multivariate. This document answers frequently asked questions about the more complex of the two: multivariate testing (MVT).

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