Trends Report

Executive Q&A: iPads And Tablets

Consumer Product Strategists' Critical Questions Answered

January 13th, 2011
Sarah Rotman Epps, null
Sarah Rotman Epps
With contributors:
J. P. Gownder , Laura Wiramihardja

Summary

In the nine months since Apple's iPad hit the shelves, Forrester has conducted more than 200 conversations about iPads and tablets with clients through inquiries, one-on-one meetings at Forrester's Consumer Forum, and on-site advisory sessions. We've also conducted three consumer surveys in the US, and a survey of more than 2,300 technology decision-makers at enterprises and SMBs in North America and Europe. This document answers the most frequently asked questions we hear product strategists ask about iPads and tablets.

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