Media and vendor boasts of "world-changing technology" have propelled chatbots toward the peak of inflated expectations. Fear of missing the "next big thing" is pushing digital business professionals to learn and pilot chatbots with an unprecedented urgency that even outpaces the "we need an app" craziness of 2008. These professionals are struggling to move forward rationally, however, because the speed of adoption has outpaced the industry's ability to educate the market. This executive Q&A will answer core questions where confusion lies.