Best Practice Report

Executive Q&A: Customer Experience Rooms

May 30th, 2014
Samuel Stern
With contributors:
Harley Manning , Dylan Czarnecki


Customer experience (CX) rooms — immersive, interactive spaces that help employees better understand customers — have emerged as a powerful new tool for improving experiences. Done well, customer experience rooms inspire empathy and understanding among employees and help build customer-centric cultures. For CX professionals at companies that want to build their own rooms, this report answers critical questions about how to construct and leverage successful customer experience spaces.

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