Report

Executive Spotlight: Selling Security To The CMO

An Outline Of CMO Priorities, And The Five Questions Every CISO Should Ask The CMO
January 9th, 2014
With
Christopher McClean
and Katherine Williamson

Summary

The age of the customer is redefining business challenges for organizations of all types. Rather than paying lip service to "customer care," they now must become "customer-obsessed" to retain market share. This escalation requires new strategies and dedic

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