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For B2C Marketing Professionals

Experian CheetahMail Is A Workhorse For Retailers

The Forrester Wave™ Vendor Summary, Q4 2007

December 20, 2007


  • By Julie M. Katz
  • with Shar VanBoskirk,
  • Christine Spivey Overby,
  • Emily Bowen,
  • Sarah Glass

Why Read This Report

Although its platform has changed minimally since our last evaluation, Experian CheetahMail's email business has seen explosive growth from new customers and increased email volumes. The vendor helps marketers, especially in the retail industry, integrate email content and social data sources like Bazaarvoice for product ratings and Aggregate Knowledge for product recommendations. But its strategy services leave marketers hanging; they want more proactivity than the vendor offers.

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